From your Clients point of view…..

Have you ever thought about photography from the client’s point of view? What is getting photographs going to mean to her? Why does she have a desire for them? And why would you be the right photographer for her?   Let’s look at this a little further. How many times do you hear you need…

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Finding your Peer Tribe – inspired by the wonderful Seth Godin

http://sethgodin.typepad.com/seths_blog/2014/07/finding-your-peer-group.html I love Seth Godin’s blog. A marketing guru on the internet, I often spend an hour or so catching up on Seth’s blogs. Today I came across this blog about finding your peer group. “Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange…

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Talking To: David Watson – Session 1 August 2014

David Watson is an expert in the field of Social Media and will be a regular feature. Today we talk about facebook and its strategy of getting information to its users.

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Marketing Ideas! The Facebook Cover Strategy

The Facebook Cover Promo that is sure to get your page numbers up!! One thing that I have found that really drives traffic to my facebook page is client content. When I started out putting sneak peeks up on facebook I would choose a hero shot from the shoot, watermark it and then put it…

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The Long Term Goals – is your service so fantastic that your clients keep coming back for more?

I recently was interviewed by Peter Eastway for a series of articles for “The Working Pro”, Australia’s industry online mag. The article in this issue is all about ensuring great service and making sure that you get referred by your clients. It also talks about Ambassador  clients, those clients that love your work and recommend…

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Talking To: Kelly Brown.

Kelly Brown is such a lovely person and I am honored to know her. She was kind enough to be our very first Talking To interview and I thank her so much for her time. Kelly has won the Family category in the Queensland AIPP Professional Photography Awards for the past 3 yrs. She has…

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Marketing Ideas! The 500 Club.

In the March 2014 issue of Working Pro (the AIPP industry publication) I wrote an article about how my 500 club works. It’s a program that I use for my clients that keeps them loyal to me but gives them a reason to come back regularly. I worked out this program after thinking about minishoots…

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OMG the Zombie Apocalypse has started! You might be affected and not even know it.

OMG the Zombie Apocalypse has started! You might be affected and not even know it. It’s only attacking small business people, and they don’t even know that they are infected. And it’s hitting the Small businesses of Photographers the hardest! Luckily there is a cure and recovery plan. As a member of the photography community I…

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TGMB is about to begin.

Anyone who knows me knows that I just adore Sue Bryce. I have written many blog posts about her and every time Sue Bryce teaches on Creative Live I watch it. She inspires me. We both came from the era of glamour photography but our paths have gone in different directions. I can really relate…

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