Why doesn’t marketing work?

Each time you do a new marketing activity you need to make sure that you are getting value for money or return on investment. And if you can put your marketing in the right target then it can be fantastic but it is also very easy to screw up and we do it all the…

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Marketing with a different perspective

Psychology is a very interesting field of study, and I recently was told about this particular blog post that brilliantly explains how conditioning the consumer is now used in strategic marketing. You can find a link to the blog post there. https://soebcontractor.wordpress.com/2013/03/27/8/ It got me thinking even more about learning in general and how that…

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Power down fear.

Fear is the reason action doesn’t happen. Fear makes us stand still. It can paralyse your business. When fear creeps in we return to what we know. We don’t take risks, we keep doing what we feel comfortable doing. But it doesn’t have to be that way. You can power down fear and take away…

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Thinking Critically.

No, you are not right 100% of the time. And you don’t know everything!! It is important that we keep an open mind and think critically when in business. I love science because it deals in fact, scientifically proven theories, investigations into case studies, all that good real stuff that can demonstrate the accuracy of…

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It’s Monday Morning, and the grind is real. Are you feeling trapped?

Are you trapped? It’s Monday morning and the grind is real, getting kids to School, getting yourself ready, getting your partner ready or all of the above, Monday’s suck. Today are you feeling trapped more than other days, has the realisation of is this all there is finally hit you. Scared to step outside your…

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Happy New Financial year.

So, what is your new year’s resolution? At the beginning of this year, we added this blog asking you if you are still doing the same things that cause you grief without making any headway. Well, here we are at the beginning of the financial year, and has anything changed? Are you still struggling? Are…

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You can’t break the rules if you haven’t mastered the rules.

You can’t break the rules if you haven’t mastered the rules. The old saying, the rules were made to be broken must have been said by someone that already mastered all the rules. Because you can’t break them until you have mastered them. It doesn’t matter what business you are in, there are business rules…

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What do you do in business when you don’t have the cash flow for a business coach?

We talk to lots of small business people and we know all of the reasons as to why having a coach is not for them. And even though we are coaches, we get it. We fully understand all the reasons because we haven’t yet found someone that we have hired to coach us. Which seems…

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Change is not comfortable. But it is necessary.

It isn’t usually an experience of cataclysmic proportions that change us, although that does sometimes happen. Most of the time it’s all about growth and evolving. Transforming into a new version of us every day. We just keep nudging ourselves in the right direction. But some days we get to a point where we are…

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It’s time to redefine what business ownership is.

The idea of a 9 to 5 work day is becoming a thing of the past. Small business often works outside of these hours and if you are a business owner then you will know that you don’t switch off when you get home at night and that it is easy to slip into more…

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