The importance of values in your business

Think about what are your values in life. What values do you want your business to have? And why do values help your business?

Values shape culture. Let’s have a look at how the values of a business structure how they do business. Now we could look at the big guys such as apple, virgin and so on because they are usually the go-to guys when we talk about values, passion, and purpose. But have you ever heard of Holstee?

You might not have heard of them as a business but I bet you have seen their manifesto.

Directly from their site, it reads “In our first step as a company, Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.
In 2009, the words of the Holstee Manifesto took form in a bold letterpress poster with the help of a designer, Rachael Beresh. Not long after it began to take the internet by storm, with the Washington Post calling it “The Next Just Do It”.
When they sat down and wrote this, they didn’t even know what their new business was going to sell. They created a declaration of their intent, their manifesto and it all grew from there. This business has become a business based on the sales of its manifesto. They are selling their definition of happiness and that is at the core of everything they do. I have their poster in my office and I know many others who also do. They now sell a variety of inspirational cards posters and frames, and they have free downloads for inspiration. Their original intent was to create a t-shirt that had a holster positioned side pocket that could hold a phone or notebook hence the name hols-tee. The company was to align with their personal values, and they hoped that it would leave a lasting positive impact on the world. Well, it certainly has done that. And they are always doing new and interesting things.

But they have at the core of their business very strong values.

Have a think about some of the small business’s that are going great in your local area. Is there a coffee shop that is always full, do you have a favourite stationary shop that when you walk into it you can feel its values, purpose, and passion. What do you buy, and why?

Kids love Jay Jays clothing stores. With a quick google search it says “Jay Jays strives to be a fun, honest, energetic, individual and above all, a great value clothing brand.” (

Born in 2009, Typo adds value to everyday items through colour, art and design that allow our customers to define their personal space and celebrate events in their own unique way. We continue to push the boundaries and explore possibilities, always. Creativity starts with an idea, and Typo provides the canvas.

Typo is quirky, cheeky, vintage, irreverent, unexpected – that’s us! Our categories include stationery, decorator, gifts, travel, tech and DIY (Made by Typo).” (
The local café that is always packed out: “Eire Café aims to provide a friendly yet professional dining experience where food lovers can enjoy a well-prepared meal that celebrates & supports quality Australian produce and suppliers. Our breakfast and lunch menu are balanced between traditional comfort food and creative dishes that will excite your palate.

Under the watchful eye of Executive Chef Stephen Lowery and Head Chef James Russel, all breads, desserts stocks and sauce are made on site even down to the hand-cut chips”

So from the big corporates down to the local café, the values of each of these show what they are all about.
So what are the values you want for your business? Do you want to be dependable, reliable, committed, open minded, honest, efficient, innovative, creative, humorous, fun loving, adventurous, motivating, respectful, courageous, environmentally friendly, or nurturing?
Your core values don’t have to be written up as a manifesto, or used on your website to tell the world, but they do need to be demonstrated in everything you do, how you behave, how you react, and most of all, must be how you want the public to see you.

If you do work them out and write them down you can refer to them regularly to keep you and any staff you might have on track. It makes a world of difference to have this clearly in your mind.

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