To blog or not to blog?


It’s a choice that at some stage in business we need to make. So we or don’t we Blog? Blogging has completely changed the way we can do business because it gives us a chance to talk to potential clients in a helpful and non salesy way.

Blogging is sometimes referred to as content marketing.

But there are pros and cons to blogging and only you can decide if it is right for you and your business.

The Pros

  • It’s easy to get started doing – there are a heap of sites that host just blogs or you could add a blog to your website if you already have one that incorporates blogging. You just need to make a list of things to blog about and get started.
  • It drives traffic to your site. People will come and read what you have to say. If you are an expert in your field and you are sharing your knowledge then people will want to read it. You can share it on your social media to also drive traffic to your website.
  • It can help you to answer those questions that you get over and over again. You can send people a link to your blog with all the information they need, so they don’t need to write it all down and you don’t need to say it over and over again. So it can save you valuable time.
  • You never know who might read your blog or where it might take you. If you have interesting information and it gets shared it’s amazing where it can end up. I can become viral.
  • It can boost your search engine ranking without you even having to worry about SEO. Just remember to use tags.
  • It can help with your brand awareness and showing who you are as a business.
  • You can track performance and see how much traffic is going to the blogs.


The Con’s

  • A good blog has regular updates. Scheduling time to write them is very important. This is a business blog remember so you need to keep it moving or it will stagnate.
  • Be careful about what you say. don’t expose yourself to much with opinions on a business blog. We want information that relates directly to the business, not you as a person. If you have opinions on the world that you want to share then start a personal blog and keep it right away from your business.
  • You can’t restrict who sees your blog so be professional.
  • You have to be in the right frame of mind to write. Remember why you are using blogs, make the information useful for the reader, don’t blog just because you haven’t in a while.
  • Keep an offline document of all your blogs just in case they all disappear at some stage. Image having years of blogging disappear overnight because the company that looked after it went bust!!


The secret to good blogging is to write it in advance, schedule it, share it and pre-plan it.

To pre plan it think about what categories you might want to have in your blog. Group your information into easy to search terms. FAQ’s for example would be a great category. The more you can categorise and tag the easier it will be for potential clients to be able to find it.